Don’t you think we have stressed enough on how important emails still are despite the noise that social media has created in the last several years? Of course, and we have data to prove to you their importance. According to a report by Radicati, email is expected to reach 319.6 billion by the end of 2021.
And while that is just one report, email has proven to be that one channel generating the highest ROI for marketers across B2B and B2C industries. The average open rates of email marketing campaigns across different industries are recorded around 22. 87%.