Advana Selects Vistar Media as Full Stack Technology Partner

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage.

To manage all inventory and produce a seamless content and ad delivery experience, Advana is leveraging the entire Vistar stack, which includes its ad server, device and content management software, and supply-side platform. Advana’s network performance will be improved by utilizing Vistar’s integrated solutions, and Vistar’s mediation product will enable Advana to raise yield across DOOH supply-side platforms (SSP).

With this integrated solution, Vistar can take care of the underlying ad and content infrastructure, allowing the Advana team to concentrate on expanding and developing its network.

“At Advana, we are dedicated to helping our partners maximize the value of their venues leveraging our audience insight and data science expertise,”

“Integrating Vistar into our platform will greatly enhance our ability to serve targeted content at scale across our growing network of over 40,000 venues where consumers work, shop, and play.”

Derek Myers, CEO at Advana.

Vistar has the largest footprint of programmatically accessible OOH inventory available to both enterprise and startup networks globally, with more than 200 media networks totaling 647,000+ venues.

“The opportunity for digital signage in retail is exploding and there is a massive demand for more screens that provide engaging customer experiences and messaging opportunities,”

“We’re excited for Advana to select Vistar as its technology partner to transform the retail experience.”

Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media.

Media buyers can now programmatically place their purchase through private marketplace deals or through Vistar’s ad exchange thanks to the availability of Advana’s inventory on Vistar’s DOOH platform.