Amazon’s Expanding Its Video-Advertising Business
Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon’s eyeing the audience outside of its 40 million Fire TV users.
The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streaming platforms through its demand-side platform, according to a report from the Wall Street Journal. The move would enable Amazon’s marketers to reach broader audiences while still using its valuable data to target and measure their ads.
