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BBTV Announces Strategic Acquisition of Outloud Media
BBTV Holdings Inc., the leading creator monetization company, is announcing the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise in distributing and monetizing creator content across multiple social media platforms like Facebook. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators additional revenue across multiple social platforms.
- BBTV’s Multi-Platform Partnership (MPP) solution is focused on redeploying existing creator content for scalable distribution and monetization on other social platforms, such as Facebook and Snapchat. BBTV prioritizes the monetization of creator content across platforms with high scale advertising businesses including Google and Meta.
- Outloud Media’s existing operations and expertise will help drive incremental higher-margin Base Solutions revenue for BBTV and its content creators.
- The acquisition is accretive to Base Solutions with gross margins comparable to BBTV’s existing Plus Solutions.
“We are excited about the acquisition of the Outloud Media business because it continues our momentum in monetizing social viewers for our creators,”
“This low-risk, the high-impact acquisition will expedite higher margin growth in the Company’s Base Solutions. This acquisition is an ideal strategic fit that further amplifies BBTV’s reach, massive content library, and proprietary tech to benefit our creators, advertisers, and our shareholders.”
Shahrzad Rafati, Chairperson and CEO, BBTV.
Outloud Media has a solid reputation in the creator economy for proven distribution and revenue generation for content creators across social platforms. The company has a sizable and expanding portfolio of well-known creators. Additionally, this acquisition gives BBTV access to new data and insights that will strengthen the Company’s content distribution and monetization efforts across crucial platforms.
“We couldn’t imagine a better place for the Outloud Media business to thrive,”
“BBTV is one of the strongest leaders in the creator economy with solutions for content creators that are unmatched in the space. Combining Outloud Media’s solutions with those of BBTV is a no-brainer for any content creator looking to succeed across multiple platforms, both for our existing creators within Outloud, and BBTV’s large and growing roster.”
Joel Beckett, CEO of Outloud Group.
Over the previous 12 months, Outloud Media produced revenues of $4 million. The acquisition is primarily set up as a $5 million performance earn-out over 5 years. The performance-based earn-out will be computed as a portion of shareable revenue from Snapchat and Facebook, which is similar to gross profit less specific additional direct operating costs.
“As the stand-out leader in our space and the only provider of truly end-to-end solutions for creators, we’re excited to embolden the Multi-Platform Partnership solution that enables success for creators on platforms they don’t have the knowledge or bandwidth to capitalize on,”
“We’ve seen how incremental revenue on platforms like Facebook can be a game-changer for creators looking to propel themselves into the next level of their career, and BBTV has cemented itself as a staple in their success. Acquiring the Outloud Media business will help us expedite our trajectory and grow our expertise even more quickly.”
Erich Lochner, SVP Creator Partnerships, BBTV.
