How the BBC is setting the bar for creative outdoor advertising

 How the BBC is setting the bar for creative outdoor advertising

Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity.  Here’s a look at why its most recent campaigns have been so effective, and what we can learn from its work.

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