How to Elevate Social From a Tactical Channel to a Growth Engine

The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years.

Social teams need to prove the ROI of their efforts and deliver the real results that executives are counting on. But with hundreds of social tactics to choose from, it can be difficult to craft the strategy that maximizes success.

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