How Watson AI allows IBM’s Advertising Accelerator to do three key things
TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. It helps advertisers better predict as opposed to react to the optimal combination of visual elements to drive the highest engagement for an audience. It also helps in segmentation and really sort of uncovering the sort of complexion and preferences of audiences as they respond to advertisements.
