John Lewis & Partners Selects StoryStream to Drive Online Customer Engagement by Advancing Their User-generated Content Strategy

Advancing User-generated Content Strategy :

In order to recognise and elevate User-generated Content (UGC) across johnlewis.com, John Lewis & Partners has partnered with StoryStream as part of its creative digital engagement strategy.

The brand John Lewis has been associated with quality for more than 100 years and is a beloved fixture of British high streets and malls. John Lewis & Partners has a variety of retail locations, and it also has one of the most popular eCommerce websites in the UK.

Raising the bar for user-generated content

Recent data from the IMRG highlights the growing impact of user-generated content (UGC) on purchasing decisions: two-thirds of online buyers have been directly influenced by UGC, and 73% of respondents said that firms that share UGC are more trustworthy than brands that do not.

John Lewis & Partners was already aware of the advantages of UGC prior to StoryStream’s hiring; the team had been utilising visual social proof to increase the appeal of its website and attract and convert website visitors.

Following a competitive tendering procedure, John Lewis selected visual commerce experts, StoryStream, as the best partner in order to further innovate its strategy.

“We were impressed by the power and flexibility of StoryStream’s solution, and we loved how their ambition – to humanise the experience of eCommerce – matched John Lewis’ own focus on providing fantastic customer experiences. We’re excited to be kicking off our partnership with the StoryStream team, and can’t wait to see how we really push the boundaries of what’s possible,”

Eva Bojtos, Partner & Head of Social at John Lewis & Partners.

Real content generates real income.

Users may now view and engage with shoppable User-generated Content on the John Lewis website thanks to StoryStream-powered galleries that are live across thousands of product display pages. According to sales data, a customer’s interaction with user-generated content during the buying process directly affects conversion rates.

“We are delighted to be working with one of the UK’s most highly regarded and innovative retailers. Adding crucial social proof moments to product display pages through UGC is a fantastic first step in our partnership, and we’re so excited to scale StoryStream’s impact across more of John Lewis’ marketing ecosystem as we build the partnership – both through traditional eCommerce channels and elsewhere including in-store,”

Alex Vaidya, CEO of StoryStream.