Lithero Announces New Integration with Adobe GenStudio for Performance Marketing and Adobe Workfront

Lithero, LLC, a proven AI company accelerating life sciences marketing, announced a new integration to empower marketing teams to create more content with confidence.

Lithero’s AI platform (LARA) has offered a new integration with Adobe GenStudio for Performance Marketing and Adobe Workfront. This integration empowers life sciences marketing teams to ensure their content follows compliance standards without having to leave GenStudio for Performance Marketing or Workfront.

LARA learns a brand’s content with over 90% accuracy and is being used daily by multiple leading life sciences organizations. LARA has been proven to enable greater speed to market for life sciences marketing materials. The integration enables Lithero and Adobe’s mutual customers to implement compliance guardrails within GenStudio for Performance Marketing and Workfront.

LARA Create in Adobe GenStudio for Performance Marketing

The LARA Create application integrated with GenStudio for Performance Marketing delivers a seamless solution that enhances user productivity and creativity without sacrificing compliance. Adobe users who have a LARA Create subscription will be able to ensure high quality content and accelerate compliance and approvals processes with Medical, Legal, and Regulatory teams.

The integration allows GenStudio for Performance Marketing users to:

• Detect differences between generated content and their brand-approved claims, enabling corrections before Medical Legal Review.
• Trace regulated claims back to their references and associated safety text in LARA for additional context
• See LARA’s suggestions for alternative approved claims to use in place of generated text
• Automatically insert any required safety text missing from the content
• Generate accurate & complete safety text blocks to insert into content
• Find potential approved references that could be used to substantiate claims
• Locate any claims that are missing citations to typically seen references

LARA Review in Adobe Workfront:

The LARA Review application integrated with Workfront delivers streamlined workflow cycle time by giving teams the ability to screen draft material prior to submitting for formal Medical Legal Review. Adobe users who have a LARA Review subscription will be able to ensure high-quality content and accelerate compliance and approval processes with Medical, Legal, and Regulatory teams.

The integration allows Workfront users to:

• Screen draft content for 30+ different areas of potential non-compliance across claims, references, safety, and editorial
• Share LARA’s suggestions across teams to make decisions faster and avoid rework cycles downstream
• Quickly look up historical brand data to validate correct claims messaging, references, and safety