New to Peach: Ads on Netflix

Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service.

Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Mexico, and Brazil, with more to come. Peach provides clients with a connected advertising workflow that enables them to deliver their commercials straight to Netflix from the edit room while maintaining the highest levels of quality, formatting, and correctness.

“This is a pivotal moment for television advertising. As the market leader in the global delivery of creative advertising for more than 25 years, we have seen adspend on connected TV in the UK* and the rest of the world growing at a rapid pace and we expect growth to continue to accelerate, driven by ad-supported tiers such as Netflix.

Doug Conely , Chief Product and Technology Officer at Peach

Our clients will draw in new viewers in a high-end setting by utilising Netflix’s Basic with Ads, and this will open up possibilities for more targeted, higher-quality content. We want to express our gratitude to the Microsoft Advertising and Xandr teams for their ongoing cooperation and commitment to making this launch a success since we are extremely delighted to be a part of it.

In order to create a smooth and unique advertising experience, Peach will keep collaborating with Microsoft Advertising and Xandr to enhance client processes and integrate advertising material directly from the worldwide community of producers and agencies into premium delivery channels.