Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
PFL Partners With Iterable to Bring Direct Mail Into the Leading Omnichannel Marketing Ecosystem
PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer engagement.
