Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal

Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry. In 2020, Premion earned the TAG Certified Against Fraud Seal.

“Brand safety is a top advertiser priority. We built Premion since its inception as a trusted platform for advertisers by only sourcing inventory from premium, reputable publisher partners that people know and trust,”

“We’re proud of achieving this second and distinct recognition from TAG. Premion was already certified against ad fraud, and now we are also brand-safety certified, which requires a separate and rigorous vetting process.”

Tom Cox, President of Premion.

As a core business mission, Premion prioritizes knowing and understanding its source inventory and never purchasing inventory from open exchanges – and providing complete transparency at all times. impressions are delivered across content partners up to the network level for advertisers. As a testament to the company’s commitment to brand safety, Premion received the Cynopsis Model D Award for Outstanding Brand Safety Strategy in 2021, and product team members have been recognized by the Institute. Brand Safety is an independent certifier responsible for brand safety.

The mission of the TAG Brand Safety Certified program is to significantly reduce the risk of advertising being misplaced across all digital media, thereby maintaining brand safety and protection. the integrity of digital advertising. Premion earned the TAG Brand Safety Certified Seal by using rigorous processes and comprehensive systems to comply with TAG’s strict compliance standards.

“Our TAG Brand Safety Certified Program serves the digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework that increases the value of certified sellers’ inventory,”

“We commend Premion for its commitment to building a safe and trustworthy supply chain by adopting the industry’s best practices for brand safety and ad fraud protection.”

Mike Zaneis, CEO of TAG.

 

“We’ve invested significantly in our capabilities to deliver the utmost level of accountability as the trusted and secure CTV advertising platform,”

“Our latest TAG recognition affirms our industry reputation for operating to the highest industry standards in promoting brand safety and combating piracy. This, in addition to our TAG certified against fraud seal, sets Premion apart as a premium partner of choice for local and regional advertisers.”

Dave Marquard, Head of Product at Premion.