Tags : Advertising

Facebook Groups Vs. Pages: The Best Marketing Tool for Startups

Facebook marketing is one of the most efficient and effective ways for startups to connect with their target audience. However, startups can use two different Facebook marketing tools: Groups and Pages. Is there a difference? You might ask. Absolutely! And I’ll show you why in this article. While you Read More

Why Rewards Marketing Is Effective in the New Age of Advertising

If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. First, consumers are more and more concerned about how businesses handle their data; a recent Cisco study, for example, found that 86 percent Read More

Use Digital Marketing to Drive In Store Sales

Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More

Why These 3 Strategies Are Critical to Paid Media in 2022

In this video, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Watch this video to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts. 3 Strategies That Are Critical to Paid Media Read More

AWS Data Exchange for Marketing & Advertising Organizations | Amazon Web Services

Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products. Use a wide variety of AWS analytics and machine learning Read More

Advertising Week Asia

Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More