• June 5, 2025
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MidOcean Partners Acquires GSTV, a Leading Retail Media and Digital Video Advertising Network

MidOcean Partners Acquires GSTV, a Leading Retail Media and Digital Video Advertising Network

April 23, 2025

MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More

Publishers Clearing House Takes Strategic Action to Complete Transformation to a Digital Advertising-Supported Entertainment Company

Publishers Clearing House Takes Strategic Action to Complete Transformation to a Digital Advertising-Supported Entertainment Company

April 10, 2025

Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More

HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale

HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale

April 9, 2025

HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More

Cyara Unveils Next-Gen Platform for Assuring CX Across Voice, Digital, and AI Channels with Expanded Coverage in 100+ Countries

Cyara Unveils Next-Gen Platform for Assuring CX Across Voice, Digital, and AI Channels with Expanded Coverage in 100+ Countries

April 4, 2025

Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More

InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

March 27, 2025

InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and Read More

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

March 25, 2025

Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

March 21, 2025

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

March 20, 2025

Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents for technology solutions impacting predictive creative and attention signal collection. With the introduction of these innovative technologies, Yieldmo has now been awarded over 30 patents, furthering the company’s commitment Read More

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