LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Read More
Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More
InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and Read More
Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More
Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents for technology solutions impacting predictive creative and attention signal collection. With the introduction of these innovative technologies, Yieldmo has now been awarded over 30 patents, furthering the company’s commitment Read More
Base.ai, a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai, a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners. This strategic acquisition strengthens Base.ai’s mission to empower organizations Read More
Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More
National CineMedia the largest cinema advertising platform in the US, today introduced its newest product offering, Bullseye the latest addition to its NCMx™ suite, leveraging AI-generated creative to deliver dynamic, hyper-localized messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye Read More
Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising creatives. Smart Ads leverages the power of artificial intelligence to generate high-performing, on-brand ads, automatically. By integrating with existing brand Read More
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