Baymon Inc. has released today the beta version of the ad strategy AI marketing platform “simon”. The platform features an AI agent designed to transform traditional marketing operations, starting with media planning and selection – one of the most critical steps in any ad campaign. The beta version includes the following Read More
Semrush Holdings, Inc., a leading online visibility management SaaS platform, appointed Caroline Tsay to its Board as an independent director effective May 1, 2025. Ms. Tsay will become the ninth director of the Board. “We are delighted to have Caroline join our Board,” said CEO of Semrush, Bill Wagner. “Caroline brings a Read More
MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution Read More
Strategic media healthcare agency CMI Media Group, a WPP company, today announces that their Empower™ SaaS-operating system’s automated media orchestration (AMO) application has achieved the milestone of over 200 campaigns in market, representing $1 Billion in incremental revenue for more than 25 CMI clients. With AMO, CMI Media Group has built an Read More
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More
Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced today that they’ve signed a definitive agreement for Adx to acquire all Collabra assets and liabilities, marking a significant milestone for both companies and the broader AdTech industry. This strategic move reinforces Adx’s commitment Read More
Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More
LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Read More
Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More
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