Tags : Advertising

Publishers Clearing House Takes Strategic Action to Complete Transformation to a Digital Advertising-Supported Entertainment Company

Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More

HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale

HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More

Cyara Unveils Next-Gen Platform for Assuring CX Across Voice, Digital, and AI Channels with Expanded Coverage in 100+ Countries

Cyara, the global leader in AI-led customer experience (CX) assurance, today unveiled six innovations to help businesses deliver a modern, consistent experience across increasingly complex customer journeys. The latest advancements build upon Cyara’s industry-leading AI Trust capabilities, expand global testing in 100+ countries and introduce the first fully integrated CX Read More

InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and Read More

Brunner Acquires Rakuten Advertising’s Performance Solutions Business

Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents for technology solutions impacting predictive creative and attention signal collection. With the introduction of these innovative technologies, Yieldmo has now been awarded over 30 patents, furthering the company’s commitment Read More

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai, a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai, a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners. This strategic acquisition strengthens Base.ai’s mission to empower organizations Read More

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More