iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More
IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More
Sendlane announces the launch of Sendlane Reviews, a fully integrated review product available to all Sendlane customers at no additional cost. This new release is the latest addition to the company’s unified email, SMS, and marketing automation capabilities. Sendlane’s free assessment tool provides a simple and effective solution Read More
SpotMe, the enterprise event platform and mobile event app that audiences love, is delighted to announce that it has been named a Market Leader by Research In Action in the Vendor Selection Matrix™ Report – Marketing Event Management: The Top Global Vendors 2023. “To be recognized as a Market Leader by Research Read More
Blubrry Podcasting, the leading podcast hosting provider, has announced the launch of Blubrry Podcast Statistics PWA, a revolutionary progressive web application designed to provide podcasters with seamless access to their program statistics from mobile or computer. This one-of-a-kind tool allows podcasters to stay connected to their podcast performance, access in-depth Read More
CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More
ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More
D-ID, a global pioneer in generative AI and creative media, has unveiled substantial updates to the Creative RealityTM Studio, including a redesigned user interface and the ability to give avatars and virtual persons facial emotions. In a separate announcement, D-ID said that its chat.d-id platform would soon receive an Read More
In the world of marketing, two effective strategies have emerged to help companies effectively coordinate their efforts. Intent data and account-based marketing (ABM). Both approaches are aimed at driving business growth, but they work differently and offer unique benefits. Let’s explore the difference between intent data and his ABM. Read More
1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More
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