Spending money on digital ads is one thing. But explaining the return on investment of ad campaigns to local business clients is another. In this video, Vendasta’s Nicole Lauzon explains the key questions agencies should ask when creating ad campaigns for customers, best practices for sharing results, and what Read More
Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. How to Start with Performance Max Campaigns: This new product offers campaigns that will become part of the next generation in shopping. These Performance Max Campaigns outperform other campaigns, Read More
PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
Facebook parent company Meta says it has uncovered Russian efforts to undermine trust in the Ukrainian government and a separate attempt to hack Ukrainian military officials and journalists using its platform. The two separate campaigns were both small in scale and caught in the early stages, the company said. Read Read More
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers Read More
Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Read MoreRead More
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