Tags : Content Strategy

ITG and Sundogs partner to transform creative efficacy through AI

Inspired Thinking Group (ITG), the AI-enabled, agile content business, has announced a strategic partnership with creative intelligence startup Sundogs, leveraging AI to deliver greater creative performance for its global clients. The partnership harnesses Sundogs’ deep expertise in AI-driven consumer understanding, combining AI with data and creative capabilities to see inside Read More

Blueshift Adds Intelligent Agents to Its Customer AI Suite

Blueshift, the leader in AI-powered customer engagement, today announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning. The Agents are the latest addition to Blueshift’s Customer AI Suite, which includes Predictive AI, Recommendations, and AI Assistants for generating Read More

Aprimo Unveils New Content Operations Innovations to Accelerate Content Planning and Personalization

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content Intelligence & Personalization solutions. These groundbreaking innovations leverage advanced AI and automation to streamline campaign planning and optimize content for real-time personalization, empowering Read More

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

Sitecore, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions all designed to empower marketers to build and deploy standout digital customer Read More

Newest Release of Quark Publishing Platform NextGen Includes More Built in AI Functionality to Transform Content Operations Processes

Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More

Fast Simon Launches Vector Search With Advanced AI for eCommerce

Fast Simon, the leader in AI-driven shopping optimization, announced advanced AI Vector Search for e-commerce. Vector Search can handle longer search queries and reduce “no results” return rates compared to keyword-only searches. This makes it easy for e-commerce sites to respond to shopper intent, personalize the shopping experience, answer questions, Read More

Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization

Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More