Tags : Content Strategy

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

Sitecore, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions all designed to empower marketers to build and deploy standout digital customer Read More

Newest Release of Quark Publishing Platform NextGen Includes More Built in AI Functionality to Transform Content Operations Processes

Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More

Fast Simon Launches Vector Search With Advanced AI for eCommerce

Fast Simon, the leader in AI-driven shopping optimization, announced advanced AI Vector Search for e-commerce. Vector Search can handle longer search queries and reduce “no results” return rates compared to keyword-only searches. This makes it easy for e-commerce sites to respond to shopper intent, personalize the shopping experience, answer questions, Read More

Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization

Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More

Simpli.fi Partners With Audigent on Unique Curated Marketplace, Featuring 500+ Exclusive PMP Deals

Simpli.fi, the successful advertising platform for agencies, brands and media companies, and Audigent, the leading data identity, management and activation platform, have announced publicly available private market management (PMP) capabilities using Audigent’s new SimplePMP toolkit. This includes a curated marketplace with over 500 unique contextual offers exclusive to the Read More

Zembra Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global Accelerator Program renamed from Newchip. Designed to provide all the skills and tools founders need to Read More

4 ways to tailor your event marketing strategy to ensure success 

Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More

7 ideas to get your employees involved in marketing

In today’s world, everything is marketing. Then each area of ​​your business has valuable information or insights that can benefit your marketing efforts. Taking the time to engage your employees in marketing will provide an opportunity to connect with your audience on a human level. While other teams and Read More