Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More
SpotMe, the enterprise event platform and mobile event app that audiences love, is delighted to announce that it has been named a Market Leader by Research In Action in the Vendor Selection Matrix™ Report – Marketing Event Management: The Top Global Vendors 2023. “To be recognized as a Market Leader by Research Read More
Near Intelligence, Inc., the world leader in smart data with a focus on privacy of people and places, announced a customer agreement with ALDI France along with independent media outlet CoSpirit Media. ALDI France, which currently operates 1,300 stores in the country, will use Near’s data solutions to drive traffic Read More
Sitecore, a global leader in end-to-end digital experience management software, has been positioned as a Leader in two IDC MarketScape Evaluations*. First, Sitecore is recognized as a leader in IDC MarketScape: Global Combined Headless Content Management System Vendor Review 2023. This study provides an assessment of hybrid headless content management systems Read More
Cyntexa, a renowned Salesforce consulting firm, is pleased to announce a strategic partnership with iContact, a powerful email marketing platform that is fully integrated with Salesforce. This exciting partnership aims to revolutionize email marketing for businesses, empowering them with cutting-edge tools to improve customer engagement, drive better results. and achieved Read More
Stackline, the leader in full-channel connected commerce, announces the launch of Universal Stores. This multi-commerce storefront technology enables brands to maximize conversions and drive sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, and brands can integrate with their direct-to-consumer (Read More
DigitalReef, the world’s leading mobile marketing and connected TV (CTV) technology company, has announced a historic merger with Gamers Club, Latin America’s largest video game matchmaking platform and community hub. The combination of these two companies, newly renamed Siprocal, will create a groundbreaking game distribution, monetization and engagement Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
BigCommerce, a leading open SaaS e-commerce platform for rapidly growing B2C and B2B brands, today announced the launch of Online Store Purchase (BOPIS), also known as BigCommerce. Click & Collect, giving sellers more options to meet shoppers where they are and delivering a frictionless shopping experience. After exploding Read More
Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More
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