Tags : Digital Marketing

Uptempo Launches Integrated Platform to Improve Marketing Visibility, Velocity and Agility

October 25, 2023

Uptempo, a leading provider of marketing planning software, has launched a new platform that helps enterprise marketing organizations plan better, spend smarter, and execute with confidence. This new product combines the capabilities of Allocadia, BrandMaker and Hive9 to create a unified marketing system with profiles for campaign planning, marketing financial Read More

Kantar Unveils Ad Avoidance Causes and Correlation between Viewer Experience and Purchase

August 9, 2023

Mirriad, the leading in-content advertising company and winner of AdExchanger’s 2022 Most Innovative TV Ad Technology Award, has announced the results of a groundbreaking study in partnership with Kantar, which found direct correlation between the attractiveness of an ad and its ability to generate positive performance. In the recently published Read More

Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization

August 4, 2023

Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More

Twitter changed the logo to the letter “X”, instead of the blue bird icon

July 25, 2023

Twitter debuted its new logo, releasing a blue bird on its website for an X as part of a broader rebranding process. The social media site displayed the company’s new logo on Monday: a white X on a black background. Twitter owner Elon Musk and CEO Linda Yaccarino have Read More

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention

July 24, 2023

Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More

iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences

July 21, 2023

iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More

Sendlane Launches Reviews as Continuation of it’s Unified Email & SMS Platform

July 18, 2023

Sendlane announces the launch of Sendlane Reviews, a fully integrated review product available to all Sendlane customers at no additional cost. This new release is the latest addition to the company’s unified email, SMS, and marketing automation capabilities. Sendlane’s free assessment tool provides a simple and effective solution Read More

Blubrry Podcasting Announces Groundbreaking Podcast Statistics PWA for Seamless Mobile Access to Analytics

July 14, 2023

Blubrry Podcasting, the leading podcast hosting provider, has announced the launch of Blubrry Podcast Statistics PWA, a revolutionary progressive web application designed to provide podcasters with seamless access to their program statistics from mobile or computer. This one-of-a-kind tool allows podcasters to stay connected to their podcast performance, access in-depth Read More

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

July 13, 2023

CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More

Intent Data vs Account-Based Marketing (ABM): Understanding the Difference

July 6, 2023

In the world of marketing, two effective strategies have emerged to help companies effectively coordinate their efforts. Intent data and account-based marketing (ABM). Both approaches are aimed at driving business growth, but they work differently and offer unique benefits. Let’s explore the difference between intent data and his ABM. Read More

Tags : Digital Marketing

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