Wish has launched a global marketing campaign following almost a year’s pause in major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor Read More
Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More
Before the internet, only a few prosperous businesses required international marketing plans. These were the most well-known companies, active in worldwide marketplaces, employing people all around the world. Coca-Cola is one such business. The beverage company has served a global client base for decades, customizing its advertising, distribution, and pricing Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
VCCP has launched the first global marketing campaign for Sage, the accounting, financial, HR and payroll technology company. The hero films at the heart of the campaign focus on real-life customers who work for small and medium-sized businesses: Laura Rose, chief executive at Equestrian Rose, and Joanne Halsall, head of Read More
© 2023, The Martech.info . All rights reserved