Tags : Market Research

Podcast Stats That Advertisers Need to Know

This list of podcast advertising statistics might help you determine whether your business would benefit from developing a podcast advertising strategy to reach millennial or Gen Z consumers.With the help of these strategies, you may find podcasters whose pricing point and intended audience fit your brand. Then, by sponsoring Read More

Forsta and Rio SEO Combine to Provide Technology Solutions Spanning the Entire Customer Journey, From Discovery to Purchase to Brand

Forsta, the global leader in customer experience (CX), employee experience (EX), and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage Read More

Global Marketing Strategy

Before the internet, only a few prosperous businesses required international marketing plans. These were the most well-known companies, active in worldwide marketplaces, employing people all around the world. Coca-Cola is one such business. The beverage company has served a global client base for decades, customizing its advertising, distribution, and pricing Read More

3 key opportunities for ecommerce and digital marketing in 2022

With the acceleration of digitalization, on top of an influx of more connected consumers and new behaviors due to the Covid-19 pandemic, ecommerce owners and digital marketers have to be more flexible, proactive and omnipresent than ever. Between privacy protection, significant events and new spaces and formats to invest in, Read More