Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More
Totaligent, Inc. a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and Read More
Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More
Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the launch of new In-Market Audiences. The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, Read More
Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a transformative partnership designed to set a new standard in audience targeting and data monetization by integrating the largest deterministic consumer purchase dataset with the most powerful AI-driven data management Read More
Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer Read More
Inuvo, Inc. a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising including signal loss, privacy regulations, and the growing need for Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
In today’s digital landscape, marketing and creative professions are undergoing a remarkable transformation driven by artificial intelligence. AI is revolutionizing these fields by automating repetitive tasks, enabling hyper-personalized marketing campaigns, and enhancing creative processes. As AI technologies advance, they are not only improving efficiency but also unlocking new creative Read More
Over the course of two days and across three stages, we’ve curated an immersive experience to delve into the latest trends in MarTech, catering to both B2C and B2B verticals. Our thematic tracks encompass customer experience, data, analytics & insights, sales enablement, and demand generation. Join us Read More
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