Tags : marketing technology

Metaverse Marketing: Major Brand Example

So, Meta says that the metaverse is still about 5 – 10 years away. But that doesn’t mean you can’t get started with your marketing now. A few companies have jumped right in and created different types of experiences in the metaverse.Read More

International Conference on High Technology Management and Marketing

Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of High Technology Management and Marketing. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, Read More

What Differentiates Good and Great Marketing Communications

“Good communication informs audiences,” says Dean Vitte, Director of Advisory at Gartner. “Great communications changes behaviors among key audiences in ways that truly lead to strategic health, growth and, of course, commercial results for the organization.” In this conversation between Vitte and Jay Wilson, VP Analyst at Gartner, the pair Read More

Reuters Events Strategic Marketing

With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2022-23 and equip leaders with the tools and strategies they need to create deeper, more meaningful connections with their Read More

How CMOs and CCOs Can Build Trust Through Communication

The challenges of the last few years – and those still to come – emphasize the importance of trust for organizational success. Data from Gartner’s 2021 Executive Leader Communications Survey shows employees with high trust in the organization are more likely to stay, put in discretionary effort and/or advocate for their Read More

The World’s Most Important Gathering of CMOs and Marketing Executives™

At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More