RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has Read More
The challenges of the last few years – and those still to come – emphasize the importance of trust for organizational success. Data from Gartner’s 2021 Executive Leader Communications Survey shows employees with high trust in the organization are more likely to stay, put in discretionary effort and/or advocate for their Read More
At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
Learn what it means to lead analytics and insights for lifecycle marketing and how diverse-owned businesses can help us achieve our goals with Charles Fishburn, Lifecycle Analytics & Insights.Read More
Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws Read More
Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology. There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, Read More
Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
YMS LDN 2022 is the world’s leading youth marketing festival. At this great event, you can discover the latest trends, youth perspectives and brand case studies. You’ll leave with the insights, tools and contacts you need to win over the most diverse, influential and ambitious generation of young people Read More
Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities. Read More
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