Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new innovations, among them Iterable SMS with simplified pricing and AI-powered Channel Optimization. These features give marketers the power to activate exceptional cross-channel marketing capabilities and win over long-term clients. The Read More
Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
Upland Software, Inc is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and Read More
Sendbird, the most proven conversations platform for mobile apps with over 250 million monthly active users, today announced the public beta release of a powerful new product offering. Sendbird Live allows any business to host live streaming events within their mobile app rather than having to rely on third-party technology platforms Read More
Snapchat is launching a desktop browser-based version of its service for subscribers of Snapchat+. Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. Launched in June, Snaphchat+ is a paid offering that allows people to get more from the app, such Read More
iClick Interactive Asia Group Limited, a leading enterprise, and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR, and interactive 3D avatars to bring a brand new metaverse-based Read More
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