Tags : themartech

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical Read More

Leading International B2B technology intelligence now available on Marketing Automation and CRM platforms

Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that sales and Read More

Modern Marketing: How to Scale Your Marketing Program in 2021

Picking up where we left off in the previous Modern Marketing blog, today we’re talking about two of the most common terms in a marketers vocabulary: lead generation and scale.  In this blog we’ll dive into modern approaches for lead gen, the roles both sales and marketing play Read More

Twitter is Bringing Back Account Verifications

Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going Read More

Instagram is Letting Advertisers Create Posts With Users’ Accounts

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic Read More

YouTube is Showing Ads On Non-Monetized Channels

YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization It’s not the advertising itself that isn’t sitting well with creators, it’s YouTube’s decision not to pay non-monetized channels Read More

Google Updates Search Console Crawl Stats Report

Google announced the launch of an updated version of the Google Search Console Crawl Stats report. The new Crawl Stats report has new features that offer more granular insights into how Google is crawling your website. Read MoreRead More

How Will CRM Marketing Be In The Future

Today, without proper knowledge, one can struggle to differentiate marketing from advanced technology. Although, it did not start like this. Marketing as we know it was down to sellers trying to inform buyers what they have for sale. Nowadays, what, how, when, and where a buyer is going to make Read More

How Important Is an H1 Tag for SEO?

Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization. More importantly, it’s Read More

How to Optimize a Lead Scoring Model with More Intelligence

Lead management involves three major steps: identifying potential leads; knowing the right time to contact them;  and providing the right content to turn that prospect into a lead. From there, marketers nurture leads to hand them off to sales to make the deal. Lead scoring lets you know how good Read More