Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

AWS for Advertising & Marketing is an initiative that provides services and solutions specifically designed to meet the needs of marketers, ad agencies, publishers, vendors technology and analytics service providers. This initiative helps businesses deliver personalized experiences to consumers, optimize performance and costs, innovate segmentation and audience allocation, and simplify processes. select the right tools and partners to drive their growth.

Zeta understands that the current macro environment, coupled with the ever-changing digital landscape, challenges marketers to attract new customers, retain them, and increase the scale and frequency of purchases to bring a better return on investment. In addition, marketers must respond to the needs of consumers, who continue to demand tailored and highly personalized experiences. The Zeta Marketing Platform, available on AWS Marketplace, is designed for the needs of marketers in the growing industry by enabling true growth by unifying identity, intelligence, and activation to deliver better consumer experiences and better outcomes for brands.

“We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,”

“We expect that this initiative will help Zeta make advancements that support today’s CMO in delivering individualized experiences for consumers and accelerating real growth opportunities for their businesses.”

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta.

AWS enables advertisers and marketers to reinvent workloads with solutions that improve customer and audience data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement, intelligent ad analytics, and personalized digital customer experiences. For customers looking for regulatory support and specific solutions, AWS for Advertising & Marketing identifies key industry partners, such as Zeta Global, in each industry.

Zeta is a member of the AWS Partner Network (APN) and participates in the AWS Independent Software Vendor (ISV) Accelerator, a co-selling program that provides software solutions that run on or integrate with AWS.