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FullStory’s Digital Experience Intelligence (DXI) Platform Now Available on Google

FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and

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AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world

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Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one

Social Media Marketing Trends

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are

Mobile and Cross-Channel Capabilities

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next

Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new

Content Strategy

John Lewis & Partners Selects StoryStream to Drive Online Customer

Advancing User-generated Content Strategy : In order to recognise and elevate User-generated Content (UGC) across johnlewis.com, John Lewis & Partners

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Analytic Partners Reveals Brand Messaging Will Win the Most Customers

Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to

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Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced

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Alation Brings Trusted Data to Spreadsheet Users with Alation Connected

Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s

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Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are

This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays

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Meta is promoting its VR headset with a 3D spaceman

Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken

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iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To

iion, the global adtech company that’s redefining monetization and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve advertising platform