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FullStory’s Digital Experience Intelligence (DXI) Platform Now Available on Google

FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and

AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world

Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one

Social Media Marketing Trends

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are

Mobile and Cross-Channel Capabilities

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next

Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new

Content Strategy

John Lewis & Partners Selects StoryStream to Drive Online Customer

Advancing User-generated Content Strategy : In order to recognise and elevate User-generated Content (UGC) across, John Lewis & Partners

Analytic Partners Reveals Brand Messaging Will Win the Most Customers

Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to

Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced

Alation Brings Trusted Data to Spreadsheet Users with Alation Connected

Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s

Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are

This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays

Meta is promoting its VR headset with a 3D spaceman

Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken

iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To

iion, the global adtech company that’s redefining monetization and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve advertising platform