Category : Featured News

FullStory’s Digital Experience Intelligence (DXI) Platform Now Available on Google Cloud Marketplace

December 2, 2022

FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More

AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

November 22, 2022

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides Read More

Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

November 21, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” “In the USA, TikTok has overtaken other Read More

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

November 16, 2022

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are to stay competitive in what will be a pivotal year. In order to close this gap, Hootsuite is happy to announce the release of its seventh annual Social Trends Report, which Read More

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

November 14, 2022

Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new innovations, among them Iterable SMS with simplified pricing and AI-powered Channel Optimization. These features give marketers the power to activate exceptional cross-channel marketing capabilities and win over long-term clients. The Read More

John Lewis & Partners Selects StoryStream to Drive Online Customer Engagement by Advancing Their User-generated Content Strategy

November 8, 2022

Advancing User-generated Content Strategy : In order to recognise and elevate User-generated Content (UGC) across johnlewis.com, John Lewis & Partners has partnered with StoryStream as part of its creative digital engagement strategy. The brand John Lewis has been associated with quality for more than 100 years and is a beloved fixture Read More

WalkMe Named a Leader in Digital Adoption Platforms, Q4 2022 Evaluation by Independent Research Firm

November 4, 2022

In its study “The Forrester New WaveTM: Digital Adoption Platforms, Q4 2022,” Forrester Research Inc. named WalkMe Ltd., a prominent provider of digital adoption solutions, as a Leader. WalkMe received the highest rating of “differentiated” in 7 of the 10 evaluation categories, the most of any of the 10 businesses considered. The research granted Read More

Bloomreach Launches New Feature to Bridge the Gap Between Marketing and Merchandising

November 3, 2022

The #1 Commerce Experience Cloud in the world, Bloomreach, today unveiled a brand-new service called Bloomreach Discovery that will integrate any Email Service Provider (ESP) with live and current product catalogues, bridging the gap between marketing and merchandising. This makes sure that when an email is viewed, any recent consumer action Read More

#paid Named an Official TikTok Marketing Partner

November 2, 2022

#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More

Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal

October 31, 2022

Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG Read More

Category : Featured News

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