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FullStory’s Digital Experience Intelligence (DXI) Platform Now Available on Google Cloud Marketplace
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and
AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards
AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world
Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one
Hootsuite Unveils the Top Social Media Marketing Trends for 2023
Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are
Analytic Partners Reveals Brand Messaging Will Win the Most Customers in 2023
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to
Zeta Announces Support for AWS for Advertising & Marketing Initiative
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced
Alation Brings Trusted Data to Spreadsheet Users with Alation Connected Sheets
Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s
Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are Coming’
This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays
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Three Marketing Trends to Keep in Mind
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink
4 methods to increase client loyalty in
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried
3 Biggest MarTech Mistakes to Avoid
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine
What is Marketing Technology and Martech?
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000
B2B Digital Marketing Trends in 2021
2020 will go down in history as a year beset with uncertainty, fear and apprehension. Despite all these, the business
Content Marketing Trends in 2020
The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers
Digital Marketing Trends in 2020
The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not
Whitepaper
The Evolution: Performance to Growth
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase
Precision Demand Generation: Create Meaningful
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are
Become an Experience-Led Business with
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building
Save Your Marketing by Fixing
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think
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Introducing Alation Connected Sheets
This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted
How To Target B2B Audiences on Facebook
Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the
SEO VS Google Ads 2022
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which
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Digital Summit Chicago
Sharpen your marketing skill set through our in-person workshops and sessions, that address tactical, practical and strategic ideas from the
Social Media Strategies Summit: Public Agencies &
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially
Nextech 2022
It’s time for marketers to recalibrate their relationship with technology. Last year proved that successful pivots boil down to agility.
eTail Palm Springs
We’re back! It was fantastic seeing the retail community back in person in February this year. We can’t wait to
Putting in the Work: Understanding
Tue, Dec 13, 2022 · 11:30 PM | IST (GMT +5:30) Your B2B audience is full of avid TV watchers. In the
Do More with Less: Connect
Thu, Dec 8, 2022 · 11:30 PM | IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on
Creating a Strong Online Presence
The key to a successful real estate business – Having a strong online presence! In this class, we will give you
Grow Your Business with Online
This class is for those entrepreneurs and small business owners that would like to learn online marketing strategies to attract
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