Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
Articles
2023 SEO Predictions: How ChatGPT is Changing the Game
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in
4 ways to tailor your event marketing strategy to ensure
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While
14 Ways Your Small Business Can Attract B2B Clients
Ever feel like you’re fighting an uphill battle to close a sale? You’re not alone. One of the primary marketing goals of small business owners is to attract and retain customers, which is a frequent
Marketing strategies for customer retention and growth during a recession
With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their
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Thumzup Advertiser Testimonial with Company Overview
Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on the major social media outlets
IKEA partners with Social Native to enhance the customer experience
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect
Digital Turbine for Brands & Agencies – Unlocking Awareness &
DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.
Introducing Alation Connected Sheets
This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted data from spreadsheets with confidence. With Alation’s acquisition of Kloud.io., Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Google
Whitepapers
How Employee Satisfaction Will Help Your Brand, Your Business and
Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell but to satisfy the needs of customers and potential
The Evolution: Performance to Growth Marketing
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands
Precision Demand Generation: Create Meaningful Connections With Your Buyer
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from
Become an Experience-Led Business with an Agile CX Tech Stack
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like
infographics
B2B Digital Marketing Trends in 2021
2020 will go down in history as a year beset with uncertainty, fear and apprehension. Despite all these, the business world grinds on, thriving insistently despite obvious challenges as the world ushers in a new era marked with rapid changes. As the B2B market expects sales to reach figures of
Content Marketing Trends in 2020
The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers are looking forward to Content Marketing trends in 2020 and find out how these trends can help their marketing efforts evolve into a whole new strategic level. There’s no doubt
Digital Marketing Trends in 2020
The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even target customers – either consumers or other businesses – are way ahead in terms of knowledge and familiarity with