Articles
Three Marketing Trends to Keep in Mind
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted,
4 methods to increase client loyalty in the visual economy
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities,
3 Biggest MarTech Mistakes to Avoid
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the
What is Marketing Technology and Martech?
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and
Videos
Introducing Alation Connected Sheets
This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted data from spreadsheets with confidence. With Alation’s acquisition of Kloud.io., Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Google
How To Target B2B Audiences on Facebook
Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the following when creating a campaign within Meta: IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles. Business Decision-Makers
SEO VS Google Ads 2022
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to rank higher
Top 25 Small Business Marketing Ideas
Have trouble with new marketing ideas to grow your small business? If so, this video is for you. We will be covering the top 25 small business marketing ideas. Give this video a watch if you want to continue growing your business and increasing your sales.
Whitepapers
The Evolution: Performance to Growth Marketing
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands
Precision Demand Generation: Create Meaningful Connections With Your Buyer
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from
Become an Experience-Led Business with an Agile CX Tech Stack
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like
Save Your Marketing by Fixing Bad Data, First
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with
infographics
B2B Digital Marketing Trends in 2021
2020 will go down in history as a year beset with uncertainty, fear and apprehension. Despite all these, the business world grinds on, thriving insistently despite obvious challenges as the world ushers in a new era marked with rapid changes. As the B2B market expects sales to reach figures of
Content Marketing Trends in 2020
The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers are looking forward to Content Marketing trends in 2020 and find out how these trends can help their marketing efforts evolve into a whole new strategic level. There’s no doubt
Digital Marketing Trends in 2020
The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even target customers – either consumers or other businesses – are way ahead in terms of knowledge and familiarity with