IKEA partners with Social Native to enhance the customer experience with UGC

IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect it to their product range to provide a seamless shopping experience.

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