Liftlab, a pioneer in full-funnel media planning, has announced a strategic partnership with Stellair, the AI-powered platform specializing in media operations automation. The collaboration is designed to tackle one of the most pressing challenges in advertising today: the lag between when measurement and forecasting insights are generated and when they Read More
Cboe Global Markets, Inc. (Cboe: CBOE), a leading global derivatives and securities exchange network, has introduced a new worldwide advertising initiative titled “Life is Better With Options.” This campaign highlights Cboe’s ongoing dedication to raising awareness and educating investors about the benefits of options, while also reflecting the company’Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More
Cognitiv, the leading advanced performance partner powered by deep learning, today announced that they have expanded their longtime work with OpenAI, which began in March 2023. Cognitiv was one of the first adtech companies to enter into an enterprise collaboration with OpenAI and one of the earliest adopters of its APIs. Read More
Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures Read More
Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize, plan, and execute marketing campaigns and customer care strategies. Powered by public voice-of-customer (VoC) data, brand specific content, and generative AI, the platform provides industry-specific social media marketing, commerce Read More
Totaligent, Inc. a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and Read More
Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow Read More
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their Read More
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