Three Marketing Trends to Keep in Mind

Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink

4 methods to increase client loyalty in the visual economy

Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried

3 Biggest MarTech Mistakes to Avoid

Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine

What is Marketing Technology and Martech?

MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000

3 Inbound Marketing Myths You Can’t Afford to Overlook

Inbound marketing is one of the most popular methods for creating brand awareness and new business. It is a method

Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul?

As the inflation rate in the United States hits a 40-year high, it’s no secret that consumers are feeling the

Has Martech Made Things Too Complicated?

The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless

Ways a blog can assist you to grow in affiliate marketing

There’s a good reason why affiliate marketing is becoming more popular. This strategy helps both publishers and advertisers. Since affiliates’

4 reasons why it’s hard to prove impact in marketing ops

Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year.

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FullStory’s Digital Experience Intelligence (DXI) Platform Now Available on Google Cloud Marketplace

FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and

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AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world

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Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one

Social Media Marketing Trends

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are

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Analytic Partners Reveals Brand Messaging Will Win the Most Customers in 2023

Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to

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Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced

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Alation Brings Trusted Data to Spreadsheet Users with Alation Connected Sheets

Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s

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Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are Coming’

This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays

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Three Marketing Trends to Keep in Mind

Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink

4 methods to increase client loyalty in

Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried

3 Biggest MarTech Mistakes to Avoid

Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine

What is Marketing Technology and Martech?

MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000

B2B Digital Marketing Trends in 2021

2020 will go down in history as a year beset with uncertainty, fear and apprehension. Despite all these, the business

Content Marketing Trends in 2020

The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers

Digital Marketing Trends in 2020

The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not

Whitepaper

The Evolution: Performance to Growth

For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase

Precision Demand Generation: Create Meaningful

Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are

Become an Experience-Led Business with

Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building

Save Your Marketing by Fixing

Marketers have one essential job: reach the right buyer with the right message at the right time. If you think

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Introducing Alation Connected Sheets

This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted

How To Target B2B Audiences on Facebook

Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the

SEO VS Google Ads 2022

There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which

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Digital Summit Chicago

Sharpen your marketing skill set through our in-person workshops and sessions, that address tactical, practical and strategic ideas from the

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Social Media Strategies Summit: Public Agencies &

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially

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Nextech 2022

It’s time for marketers to recalibrate their relationship with technology. Last year proved that successful pivots boil down to agility.

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eTail Palm Springs

We’re back! It was fantastic seeing the retail community back in person in February this year. We can’t wait to

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Putting in the Work: Understanding

Tue, Dec 13, 2022 · 11:30 PM |  IST (GMT +5:30) Your B2B audience is full of avid TV watchers. In the

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Do More with Less: Connect

Thu, Dec 8, 2022 · 11:30 PM |  IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on

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Creating a Strong Online Presence

The key to a successful real estate business – Having a strong online presence! In this class, we will give you

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Grow Your Business with Online

This class is for those entrepreneurs and small business owners that would like to learn online marketing strategies to attract

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