Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities, and 73% are incorporating these new brands into their shopping habits. These new buying behaviors put new Read More
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the right martech stack will vary for each business depending on the purpose. goals and future Read More
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
Inbound marketing is one of the most popular methods for creating brand awareness and new business. It is a method that suggests that you should engage your customers with valuable content and experiences instead of interrupting them with ads, sales, and so on. According to Hubspot, 56% of marketers who use Read More
As the inflation rate in the United States hits a 40-year high, it’s no secret that consumers are feeling the spillover effects of price increases on their staples. From groceries to gas pumps, the reality of the situation is clear – American household budgets are extremely tight. Although consumer price Read More
The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless amounts of data so they can reconfigure their approach and increase conversions. The theory is that the more companies know about their customers, the more appealing services they can offer. Read More
Bob, a founder member of Bold Marketing & Communications, uses big data and AI to provide customers an unfair competitive advantage. With B2B businesses, account-based marketing (ABM) is extremely popular, and for good reason. When implemented correctly, ABM is one of the best methods for increasing account income, boosting Read More
There’s a good reason why affiliate marketing is becoming more popular. This strategy helps both publishers and advertisers. Since affiliates’ material may increase brand awareness and sales in a very cost-effective way, businesses of all kinds are now eager to share a piece of their profits with them. We’Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
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