Every sale starts with a potential client, and every potential client starts as a lead. But B2B leads won’t progress through your sales funnel if you aren’t targeting the right prospects. The Content Marketing Institute has found that 85% of marketers say quality lead generation is their most Read More
Whether you’re running a small business or working as an independent contractor, you’ll want to find ways of putting yourself out there in a positive way to let people know about what you have to offer. A solid marketing campaign can make a world of difference when it Read More
The search engine optimization game used to revolve around keywords. SEO has come a long way since then – but does that mean you should abandon keywords? In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google relied heavily on matching keywords and phrases Read More
In 2022, brand visibility is everything. After all, if consumers aren’t aware of your products or services, you can’t expect much success. The internet is a powerful tool, and if used correctly, can help cement your mark in your field and get people talking about your brand. To do Read More
Email marketing has come a long way. It is one of the most efficient ways to prove your brand’s effectiveness. However, customer relationship management is extremely crucial as well for your brand. CRM email marketing is a new trend that is helping to leverage brand authenticity. The right marketing Read More
Optimize your marketing strategy with the perfect newsletter template The majority of companies invest in several marketing strategies, many of which are online. While it’s easy to turn to social media, the humble newsletter can be a great cost-effective tool that allows you to reach large audiences. Not all Read More
SEO practice generally includes off-site SEO and on-site SEO, of which the former deals with building links and backlinks. This link-building practice, in turn, helps increase your website’s search engine results page (SERP) ranking by acquiring quality links from various authority websites. That is the reason why building links Read More
SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Shoppers today are searching for engaging mobile-first experiences, and brands that succeed in delivering those experiences will outshine their competitors and win the long-term loyalty of their customers. Texting is how modern consumers prefer to interact Read More
To be relevant and effective in today’s rapid world, businesses must embrace a sound digital marketing strategy. The world is digital-first and silos, where different channels exist in isolation, hark back to a bygone era that has no place in a modern, agile business However, going digital for the Read More
It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters. In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Read More
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