You’ve done everything the right way to get your website found by search engines. You’ve created relevant content rich with keywords, added the right metadata, and ensured your layout is optimized for crawling by search engine spiders. You should be at the top of search engine results – but Read More
Semantic SEO is the process of building more meaning into web content. Try out these semantic SEO strategies to rank higher in Google. Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this Read More
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has Read More
Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second decision to bounce from one website to another is easy – figuring out how to keep consumers’ attention isn’t so Read More
Digital marketing uses computers, smartphones, and other digital devices to promote goods and services. As an example, internet marketing seldom requires significant financial investments. Conventional marketing tactics, such as print publications, radios and television, need substantial financial assets to implement a marketing campaign. However, social media platforms such as Facebook Read More
When it comes to running a website and making it a success, you’re going to want to ensure that you have lots of different things running in fine fettle. A website is as important as it has ever been in this day and age due to the fact that Read More
Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
Big companies like Google, Facebook, and Amazon have a lot of control over what we see and do online. They own our data, they control the algorithms that determine what content we see, and they can censor us if they don’t like what we’re doing. But there’s Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these along with the growth of social media video platforms prove that combining social media marketing with video content Read More
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