In today’s world, everything is marketing. Then each area of your business has valuable information or insights that can benefit your marketing efforts. Taking the time to engage your employees in marketing will provide an opportunity to connect with your audience on a human level.
While other teams and departments may not be responsible for your marketing goals, they can all play a valuable role in improving brand awareness, improving lead generation. and create a more meaningful connection with your customers.
Here are seven effective yet fairly simple ways to engage your employees in your marketing efforts:
1. Invite your sales and customer success to be reflected in marketing messages
No one knows the challenges your audience faces every day better than your sales and customer success team. Knowing these challenges — and how uniquely equipped you are to meet them — is key to sharing clear and compelling marketing messages.
There are some important questions your marketing team can ask sales and customer service to help you improve your marketing content and connect with your audience.
2. Equip your customer relations team with easy ways to share positive feedback and reviews
Customer reviews are powerful marketing tools. However, many marketers do not have direct access to customer reviews or testimonials. This is where equipping your customer relations team with the resources to gather feedback and reviews can really help.
This could be something as simple as an email template they can use to ask permission to share a positive review or set up a customer survey platform to gather feedback.
3. Share your team’s expertise through your content marketing.
If you provide a professional service, your team may have knowledge and experience that can benefit your audience. Finding ways to empower your employees to create content for your marketing can be a powerful way to position your brand as an industry thought leader and earn their trust audience.
4. Develop an employee mobilization plan
Your employees can also be your best promoters. This is one of the reasons why many companies have started creating dedicated employee advocacy programs within their organization. Helping employees understand their role as brand ambassadors can have huge benefits for your company’s overall health and success.
5. Make it easy and engaging for employees to share your social content
Your marketing team puts a lot of time, energy, and effort into making your social media platforms work. However, most employees don’t realize how useful and powerful it can be to share the content you’ve created. While there are many reasons why people don’t share your social content, the best way to fix them is to create social content that your employees really want to share.
6. Create a series of employee highlights on your blog
Ultimately, people connect with people, not brands. Consumers want to hear from real people rather than non-personally designed sales campaigns. Employee Spotlight is a powerful way to share stories from an employee perspective. These focal points can be very powerful tools when it comes to building the trust and loyalty of other employees and even customers. They can also be useful for recruiting new recruits.
7. Acknowledge social responsibility or volunteer in your marketing
Many companies have a corporate social responsibility background or encourage employees to give back to the community throughout the year. Promoting these activities through your marketing channels can be a great way to showcase your employees and make meaningful connections with your audience. When you share content focused on your team, employees also have the ability to share events and content with family and friends, which builds goodwill and increases brand visibility.
We hope these ideas provide an opportunity to integrate your marketing into your business instead of leaving it in isolation. Finding ways to engage employees in your marketing can be an effective way to leverage your company’s community to create deeper, more personal connections with your audience.