Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser Read More
Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More
LiveRamp, the leader in data collaboration, today launched a new partner solution for Amazon Web Services (AWS) AWS Entity Solutions. LiveRamp’s core identity resolution features now support additional and native identifier types available in AWS Entity Resolution. With this integration, marketers, publishers, technology platforms and agencies can extend cloud Read More
Fast Simon, the leader in AI-driven shopping optimization, announced advanced AI Vector Search for e-commerce. Vector Search can handle longer search queries and reduce “no results” return rates compared to keyword-only searches. This makes it easy for e-commerce sites to respond to shopper intent, personalize the shopping experience, answer questions, Read More
Perficient, Inc., the global leader in digital consulting transforming the world’s largest companies and brands, announced the successful implementation of its award-winning customer experience solution with Sunbelt. Rentals, the leader in equipment rental. Sunbelt Rentals is growing rapidly, but its database and marketing solutions are not scalable due to Read More
AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
DRUID, an AI-driven dialogue leader, has announced a strategic partnership with MoData (Pty) Ltd, an emerging pioneer in AI-powered customer engagement, fintech and data-driven financial applications. This partnership is poised to combine DRUID’s advanced conversational AI capabilities with MoData’s transformative financial business insights, equipping businesses with powerful tools Read More
Twitter debuted its new logo, releasing a blue bird on its website for an X as part of a broader rebranding process. The social media site displayed the company’s new logo on Monday: a white X on a black background. Twitter owner Elon Musk and CEO Linda Yaccarino have Read More
iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More
IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More
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