Branch, the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the release of SEO App Attribution. This first-of-its-kind solution alleviates many of the pain points associated with measuring SEO efforts. SEO drives millions Read More
The addition of their third-party marketplace is becoming a common growth driver among retailers looking to expand their e-commerce reach while minimizing the risks associated with sourcing and distributing additional products themselves. Besides additional sales profits, retailers anticipate that adding select merchants to their platforms will enable them to react Read More
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
6clicks, industry-leading GRC, and cyber governance platform solution provider today announced having been selected by Probe CX, as their preferred GRC vendor. Probe CX, a market-leading digital transformation organization that specializes in strategy, outsourcing, technology, and automation, will leverage 6clicks to automate and streamline its risk and compliance processes globally. Read More
Are you a small or growing business struggling to market your business in the digital age? Confused about if you should use Facebook, Instagram, or Tik Tok to reach your customers? As entrepreneurs, those kinds of questions will be constant. This in-person workshop will give you an introduction that will Read More
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites, and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s image and Read More
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