ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
Ogilvy Africa has unveiled FEED 2.0 for brands and businesses in Africa. It represents the latest in its stable, innovative digital products designed to provide data insights and tailored solutions to solve real challenges for businesses and consumers. Originally launched in 2020, FEED 2.0 is the latest upgrade that offers real-time social intelligence Read More
360 Digital Marketing is among the leading names when it comes to digital marketing. They specialize in elevating their client’s business by providing the best digital solutions that fit the image of the client’s brands. With almost a decade of experience, they have accumulated a loyal clientele by providing Read More
Talkable has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for eCommerce brands. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow. The integration Read More
Southeast Asia data-driven loyalty and e-commerce ecosystem Society Pass Incorporated (SoPa) announced on Monday the launch of the beta version of its universal, open-loop loyalty application, Society Pass, to earn and redeem loyalty points, Society Points, endeavoring to create permanent customer loyalty and replace cash discounting while generating additional revenues Read More
Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More
OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Read More
Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, today announced a beta offering with Meta to launch Recurring Notifications on Messenger. Recurring Notifications allow brands to send notifications to opted-in users and give people full control over the topics, services, and frequency Read More
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More
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