Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
Uptempo, a leading provider of marketing planning software, has launched a new platform that helps enterprise marketing organizations plan better, spend smarter, and execute with confidence. This new product combines the capabilities of Allocadia, BrandMaker and Hive9 to create a unified marketing system with profiles for campaign planning, marketing financial Read More
Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website and advertising technology, announced a new integration with Google Merchant Center to help agencies auto simplifies and automates the creation and delivery of vehicle ad feeds. “Ansira is constantly looking for ways we can help Read More
LiveRamp, the leader in data collaboration, today launched a new partner solution for Amazon Web Services (AWS) AWS Entity Solutions. LiveRamp’s core identity resolution features now support additional and native identifier types available in AWS Entity Resolution. With this integration, marketers, publishers, technology platforms and agencies can extend cloud Read More
Mirriad, the leading in-content advertising company and winner of AdExchanger’s 2022 Most Innovative TV Ad Technology Award, has announced the results of a groundbreaking study in partnership with Kantar, which found direct correlation between the attractiveness of an ad and its ability to generate positive performance. In the recently published Read More
Fast Simon, the leader in AI-driven shopping optimization, announced advanced AI Vector Search for e-commerce. Vector Search can handle longer search queries and reduce “no results” return rates compared to keyword-only searches. This makes it easy for e-commerce sites to respond to shopper intent, personalize the shopping experience, answer questions, Read More
Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More
Perficient, Inc., the global leader in digital consulting transforming the world’s largest companies and brands, announced the successful implementation of its award-winning customer experience solution with Sunbelt. Rentals, the leader in equipment rental. Sunbelt Rentals is growing rapidly, but its database and marketing solutions are not scalable due to Read More
AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
DRUID, an AI-driven dialogue leader, has announced a strategic partnership with MoData (Pty) Ltd, an emerging pioneer in AI-powered customer engagement, fintech and data-driven financial applications. This partnership is poised to combine DRUID’s advanced conversational AI capabilities with MoData’s transformative financial business insights, equipping businesses with powerful tools Read More
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