Tags : themartech

Ansira Wins Two AWA Awards for Digital Marketing and Website Platform

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More

Gen3 Marketing successfully integrates agencies and introduces a unique brand

Gen3 Marketing, the world’s largest independent affiliate marketing agency, today announced the consolidation of all of its agencies under one brand, dubbed Gen3 Marketing. Through this merger, Gen3 Marketing will operate as a single agency with a primary focus on successfully executing affiliate partnerships and digital campaigns leveraging proprietary Read More

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

AppLovin, the leading growth platform for developers, has released its first-ever Creative Trends Report 2023, revealing the year’s best performance-driven mobile advertising trends. Data-driven reports help mobile app developers and marketers across industries drive more effective mobile advertising campaigns. AppLovin’s in-house creative agency, SparkLabs, has analyzed data from 52.3 billion Read More

Birdeye Launches Innovative Social Media Software for Local Brands and Businesses

Birdeye, the leading all-in-one digital customer experience and reputation platform, announced the launch of Birdeye Social, a social media software platform designed from the ground up to revolutionize the management of Social media for local businesses with multiple social media accounts. Birdeye Social simplifies social publishing and reputation tracking for Read More

How to boost your advertising strategy, 8 useful ideas

If you think your advertising strategy can use the boost, you’re not alone. Many businesses struggle to create an effective advertising plan that gets results. In this blog post, we will discuss eight ways to improve your advertising strategy and get better results from your campaigns. We’ll cover Read More

Message, Frequency, Delivery – which is #1?

With digital advertising’s massive shift away from human-based targeting, it’s tempting to think back to the days before cookies on desktop and IDFA on mobile. Somehow, the advertising industry still exists but is dominated by television and newspapers compared to today’s myriad digital channels. If you divide Read More