Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
Vimeo, the world’s most innovative video experience platform, has been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023. This is the sixth time Vimeo has been honored on the list of the World’s Most Innovative Companies. Fast Company for the past 10 Read More
Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global Accelerator Program renamed from Newchip. Designed to provide all the skills and tools founders need to Read More
Tillo, the award-winning platform that enables innovators to scale redemption and loyalty initiatives using the power of digital gift cards, has announced that Giftcloud, a Groupon’s company and a pioneer in the use of digital rewards campaigns, will use Tillo’s innovative platform as it expands into the US Read More
Tatari, a leading platform for buying and measuring online and linear TV advertising, has announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem to better understand consumers, Tatari is consolidating its data and insights to further modernize TV advertising for Read More
Comcast announces it has received the Technology & Engineering Emmy Award for creating and delivering innovative sports experiences to millions of customers on Xfinity, Sky and Peacock. The National Academy of Television Arts and Sciences recognized Comcast for using artificial intelligence and machine learning to provide viewers with an easy Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Pixability, the leader in contextual targeting, brand relevance, and contextual intelligence for YouTube and other leading connected TV (CTV) platforms, announced that it has closed back in 2022 with the third consecutive year of record sales. Growth was driven by growth in CTV and YouTube capabilities and services, including extensible data Read More
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