Tags : Marketing Strategy

Ansira Wins Two AWA Awards for Digital Marketing and Website Platform

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

AppLovin, the leading growth platform for developers, has released its first-ever Creative Trends Report 2023, revealing the year’s best performance-driven mobile advertising trends. Data-driven reports help mobile app developers and marketers across industries drive more effective mobile advertising campaigns. AppLovin’s in-house creative agency, SparkLabs, has analyzed data from 52.3 billion Read More

Birdeye Launches Innovative Social Media Software for Local Brands and Businesses

Birdeye, the leading all-in-one digital customer experience and reputation platform, announced the launch of Birdeye Social, a social media software platform designed from the ground up to revolutionize the management of Social media for local businesses with multiple social media accounts. Birdeye Social simplifies social publishing and reputation tracking for Read More

Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced the availability of a guaranteed planned purchase. The program is integrated with the vendor directory and communication module. The Basis platform combines the execution of guaranteed programmatic campaigns with global media planning, Read More

Los Angeles eCommerce Summit

February 1, 2023 Los Angeles eCommerce Summit is a boutique style of the live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, Read More

Litmus Unveils New Commitment to Email Marketers Everywhere

Litmus, the leader in email marketing, unveils its new brand message and promise to email marketers worldwide: “Earn Every Volume™”. In a world where so many messages don’t arrive as expected, someone has to find a way to make sure those messages arrive and arrive completely intact. That’s Read More

2023: 3 content marketing trends

There has never been a more exciting and rapidly changing time to be a marketer. We are honored to work across multiple content verticals. We also have a unique perspective on marketing in industries ranging from technology, gardening, self-improvement, and more. While each company’s approach should be unique, it Read More

Sprout Social Acquires Repustate

Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More