Tags : Marketing Strategy

Bloomreach and Shopware Partner to Help Businesses Create Highly Personalized, End-to-End Shopping Experiences

Bloomreach, the World’s #1 Commerce Experience Cloud, and Shopware, a comprehensive omnichannel digital commerce platform for e-commerce businesses, today announced that they have partnered to help businesses industry unlocks new developments in their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their Read More

DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More

Adobe Reports Record Revenue in Q2 Fiscal 2023

Adobe reported financial results for its second quarter fiscal year 2023 ended June 2, 2023. “Adobe achieved record Q2 revenue demonstrating strong demand across Creative Cloud, Document Cloud and Experience Cloud,” “Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous Read More

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More

Scibids Launches AI Insights Solution in Partnership With Tinuiti

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon. Offering unprecedented transparency and control over the ad decisioning process Read More

Loop Media Announces Strategic Partnership with Pypestream

Loop Media, Inc., a free online business TV company that delivers more than 2 billion video views per month through restaurants, retail stores, office buildings, doctors’ offices, courtyards flights, bars and university campuses, and Pypestream, the leader in self-service automation platforms with conversational AI and all-in-one cloud messaging, today announced a Read More

Stackline announces Universal Stores, ecommerce landing pages enabled with the industry’s first cross-platform attribution and first-party data collection technology

Stackline, the leader in full-channel connected commerce, announces the launch of Universal Stores. This multi-commerce storefront technology enables brands to maximize conversions and drive sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, and brands can integrate with their direct-to-consumer (Read More

ALLO Communications Launches Bark Social Media Monitoring in Days To Support Parents in 36 Communities via the Calix Platform

Calix, Inc. announced that longtime customer ALLO Communications (ALLO) is leveraging the end-to-end Calix platform to rapidly deploy Bark, an AI-powered managed social media monitoring service. ALLO is expanding Bark in the 36 communities it serves in Nebraska, Colorado and Arizona to reach approximately 18,000 homes. By launching Bark, ALLO is giving Read More