Agorapulse, an award-winning social media management software, announces the integration of Google Analytics 4 (GA4) into the Social Media ROI Dashboard, helping businesses measure impact The impact of social media on sales, leads, and traffic is easier. Users can now track customer engagement across multiple devices with minimal configuration and make Read More
Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More
Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More
DigitalReef, the world’s leading mobile marketing and connected TV (CTV) technology company, has announced a historic merger with Gamers Club, Latin America’s largest video game matchmaking platform and community hub. The combination of these two companies, newly renamed Siprocal, will create a groundbreaking game distribution, monetization and engagement Read More
Digital Turbine, Inc., a global leader in growth solutions for the mobile ecosystem, and Apptopia Inc., a leading provider of real-time competitive intelligence, announced today that as part of their ongoing report, BRAG (Brand Relative App Growth) Brand Insights Report has been released. report series. A new report reveals new Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More
MobileFuse, one of the largest in-app advertising platforms, CTV and DOOH, has announced that it supports the Global Privacy Platform (GPP), a product of IAB Tech’s Project Rearc initiative. Lab, helping the digital advertising industry deal with changing privacy regulations. MobileFuse was one of the first advertising platforms to Read More
Vimeo, the world’s most innovative video experience platform, has been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023. This is the sixth time Vimeo has been honored on the list of the World’s Most Innovative Companies. Fast Company for the past 10 Read More
Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that Gartner Digital Markets, one of the world’s leading enterprise software research and evaluation platforms, has launched awarded Wishpond five industry awards recognizing Wishpond’s popularity and performance in the tech space marketing space. Wishpond Read More
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