Creatopy, the leading ads automation platform, has officially rebranded as The Brief and unveiled the industry’s first end-to-end AI agency platform. Designed to automate every stage of the marketing process—from research and creation to publishing and optimization—The Brief enables brands to accelerate campaign delivery, reduce costs, and Read More
Locality, a leading provider of local video solutions, has unveiled its Advanced Audience Engine, a cutting-edge identity and activation platform developed in partnership with Lovelytics, Newton Research, and Databricks. This innovation reimagines how advertisers connect with local audiences by combining generative AI, automation, and Locality’s extensive historical local media Read More
Pacdora, a rapidly expanding packaging design platform, is setting its sights on the future by unveiling its vision for a fully AI-driven, end-to-end solution that merges design with marketing. With a user base that has surpassed six million worldwide and a growing range of AI-powered tools, the company has already Read More
On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More
Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More
Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced the launch of CventIQ™. CventIQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver Read More
Thanks, the ad network turning post purchase monetization into moments of joy, today announced its expansion into the UK, launching with eBay UK as its marquee publisher partner. Thanks serves native, non-disruptive ad placements at checkout across both desktop and mobile, giving advertisers exclusive access to high-intent moments when shoppers Read More
Copyright © 2026 TheMartech. All rights reserved.