Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More
BigCommerce, a leading open SaaS e-commerce platform for rapidly growing B2C and B2B brands, today announced the launch of Online Store Purchase (BOPIS), also known as BigCommerce. Click & Collect, giving sellers more options to meet shoppers where they are and delivering a frictionless shopping experience. After exploding Read More
Colling Media, one of Arizona’s fastest-growing advertising agencies, continues to expand into e-commerce in 2023 to generate revenue for its retail clients. To achieve better results, the agency leverages Meta Advantage + Shopping, Google Shopping and Amazon Seller, expanding customer engagement in the digital marketplace. “As we have pushed the envelope Read More
Moloco, a leader in machine learning (ML) and performance advertising, announced a new monetization solution for online and OTT media providers. Moloco’s solution helps content owners increase revenue by creating unique advertising businesses that allow them to serve a wider range of customers than traditional linear TV businesses. Media Read More
WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns. A Read More
Thumzup Media Corporation is pleased to announce that their self-service programmatic advertising portal, accessible at ThumzupMedia.com, will allow small businesses in the United States to apply online and set up campaigns their first in less than 5 minutes to start increasing exposure to their products. And service. While the company’Read More
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect Read More
TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers. Read More
Hours after Twitter suspended Elon Musk’s private jet movement tracking account, the company reversed its decision and brought it back online. Florida-based Sweeney created an automated elonjet account in June 2020 and has since amassed over half a million followers. Using publicly available data, it automatically posts a tweet every Read More
Bloomreach, the world’s #1 Commerce Experience Cloud, announced expanded functionalities for developers in Bloomreach Content, its SaaS-based, headless content solution. These APIs and capabilities make it easier for technical teams to integrate Bloomreach Content and to develop, test, and launch site changes within it. With faster implementation and development of Read More
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