WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns. A Read More
Thumzup Media Corporation is pleased to announce that their self-service programmatic advertising portal, accessible at ThumzupMedia.com, will allow small businesses in the United States to apply online and set up campaigns their first in less than 5 minutes to start increasing exposure to their products. And service. While the company’Read More
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect Read More
TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers. Read More
Hours after Twitter suspended Elon Musk’s private jet movement tracking account, the company reversed its decision and brought it back online. Florida-based Sweeney created an automated elonjet account in June 2020 and has since amassed over half a million followers. Using publicly available data, it automatically posts a tweet every Read More
Bloomreach, the world’s #1 Commerce Experience Cloud, announced expanded functionalities for developers in Bloomreach Content, its SaaS-based, headless content solution. These APIs and capabilities make it easier for technical teams to integrate Bloomreach Content and to develop, test, and launch site changes within it. With faster implementation and development of Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. . According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Pinterest, Inc. announced it has entered into a long-term cooperation agreement with Elliott Investment Management L.P., including the appointment of Marc Steinberg, Senior Portfolio Manager at Elliott, to the Board of Directors effective December 16, 2022. “We’d like to welcome Marc to the Pinterest Board following our collaborative dialogue with Read More
Tue, Dec 13, 2022 · 11:30 PM | IST (GMT +5:30) Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the Read More
Thu, Dec 8, 2022 · 11:30 PM | IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Read More Read More
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