Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
TV insights platform, 7M Discovery, provides brands with unique, data-driven insight into when they and their industry are discussed on television to enable tactical planning for marketing strategies. The TV analytics tool 7M Discovery, which was just released by contextual data business 7th Minute, employs cutting-edge transcription technology to recognize Read More
Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge in out-of-home (OOH) advertiser demand, bringing in new investments into the channel. Read More
Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
Every effective marketing endeavor is built on a solid marketing strategy. A well-defined digital marketing strategy is either absent from more than half of the brands or has not yet been implemented. Because it provides you with a sense of direction, explains the goals you want to reach, and outlines Read More
giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field. As you can see in this notification, posted by social media expert Matt Navarra, TikTok has expanded the post description field from 300 characters to 2,200 – a 730% increase in Read More
blogging. One likes it, and you have to force the words out of the other. No matter how challenging or simple it is for you to write about your profession, you should keep doing it since it is incredibly interesting. Why? We give five explanations. Reason 1: you present yourself as Read More
Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement the Instagram Reels API, which Meta launched back in Read More
WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion. The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and Read More
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