A New Cloud-Based Cinema Advertising Platform is Launched by Screenvision Media

Screenvision Media, a national leader in premium video advertising and content representation for top cinema exhibitors, has completed a major modernization of its core business systems by migrating to Microsoft Azure and Oracle Cloud Infrastructure. The transformation, executed in partnership with Cintra, reflects the companies’ 15-year collaboration and underscores Screenvision’s commitment to scalability, resilience, and long-term innovation.

The multi-cloud migration was designed to enhance data protection, ensure license compliance, and strengthen operational agility. With backing from private equity and a strong growth trajectory, Screenvision shifted to a fully cloud-based operating model. Cintra designed and implemented the migration in just 12 weeks, achieving the transition without any disruption to business operations.

According to Michael Henry, Senior Vice President of Technology at Screenvision Media, the move has already delivered measurable improvements in cost efficiency, flexibility, and service levels. He credited Cintra as a trusted partner that not only enabled a seamless migration but continues to provide 24/7 managed services support for the new environment.

Leveraging the Oracle-Azure Interconnect and best-practice cloud architecture, Screenvision now benefits from dynamic workload scaling, built-in disaster recovery, and enhanced availability. These advancements equip the company to handle seasonal peaks in advertising demand more effectively, while also aligning with private equity modernization requirements. The transition sets the foundation for future innovation in both digital and in-theater advertising.

Abdul Sheikh, Chief Technology Officer at Cintra, highlighted Screenvision’s journey as a clear example of how enterprises can harness multi-cloud strategies to drive agility, resilience, and long-term value. By blending Oracle expertise with automation and managed services, Cintra ensured Screenvision could modernize its infrastructure while maintaining business continuity.

The migration has delivered multiple benefits, from significant IT cost reductions and financial transparency through cloud-based forecasting to improved resilience with zero-downtime recovery and real-time disaster protection. The move has also eliminated licensing and compliance risks while enabling a flexible, future-ready foundation for service expansion.

Cintra supported the process with its expertise in Oracle-specialized architecture, automated migration, and ongoing managed services, ensuring Screenvision Media is positioned for continued growth in a highly competitive industry.

With its headquarters located in New York, Screenvision Media operates a network of 14,000 screens in over 2,300 theaters worldwide, reaching about half of all measured movie admissions in the United States. With its automated platforms and managed services experience, Cintra, an Oracle and multi-cloud services provider, helps businesses all over the world update mission-critical systems and speed up cloud adoption.